Programmes don’t fail.
The why behind them does.
Twenty-three years inside British elite sport, distilled into courses, mentoring and consultancy that change the thinking, not just the writing.
Anyone can write a programme.
The thinking behind one is what sets us apart.
Most strength and conditioning education teaches exercise selection, set-and-rep schemes and programme templates, then sends you off to work with athletes who don’t fit any of them.
I spent twenty-three years inside the UK high-performance system, working with Olympic, Paralympic and professional athletes. What separates the practitioners who make a difference from the ones who don’t isn’t the library of drills. It’s the questions they ask before they reach for one.
That’s what I teach. The thinking first. Everything else follows.
Three courses. One philosophy.
Each course was built in the field, not the classroom. Take what I learned working at the top of British sport and apply it on Monday morning.
See all courses
Performance Problem-Solving
Our flagship 20+ hour course. A framework for S&C coaches, physios and personal trainers to diagnose the real performance question before reaching for an exercise selection.

Employment Short Course
A focused, self-directed course on the non-technical work: CVs, interviews, the first 90 days. The things no one taught you at university.

Problem-Solving for Adaptation
The next chapter of the framework, applying the same diagnostic thinking to how athletes adapt over a season. In development.
Work with me directly.
Not everything fits inside a course. When a practitioner, a team, or an organisation needs bespoke support, I offer mentoring and consultancy built on the same philosophy as everything else here.
One founder. 23 years inside elite sport.
Alex spent fifteen years with Britain’s best Olympians, five as Head of S&C at UKSI (formerly EIS), then two as Head of Learning across 400+ staff. Today, he works as a performance strategist with senior leaders and coaches across sport, governance and advisory.
See how I think.
Lesson 1 of Performance Problem-Solving is free. No credit card, no sales follow-up, just the foundations of the framework.
